Privacy Shield Policy

For purposes of this Privacy Shield Policy, the following definitions shall apply:

"Agent" means any third party that collects or uses personal information under the instructions of, and solely for, NkmobilesDSP or to which NkmobilesDSP discloses personal information for use on NkmobilesDSP's behalf.

"Client" means mobile application provider client of NkmobilesDSP on behalf of which NkmobilesDSP is providing products that optimize the mobile marketplace inclusive of ads and app download environments.

"NkmobilesDSP" means GDMServices, Inc. d/b/a NkmobilesDSP, its predecessors, successors, subsidiaries, divisions and groups in the United States.

"Personal information" means any information or set of information that identifies or could be used by or on behalf of NkmobilesDSP to identify an individual. Personal information does not include information that is encoded or anonymized, or publicly available information that has not been combined with non-public personal information.

The privacy principles in this Privacy Shield Policy have been developed based on the EU-U.S. Privacy Shield Framework and the Swiss-US Privacy Shield Principles.

NkmobilesDSP is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). NkmobilesDSP may be required to disclose an individual's personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Where NkmobilesDSP collects personal information directly from individuals in the European Economic Area (EEA) and/or Switzerland, it will inform them about the purposes for which it collects and uses personal information about them, the types of non–agent third parties to which NkmobilesDSP discloses that information, the choices and means, if any, NkmobilesDSP offers individuals for limiting the use and disclosure of personal information about them, and how to contact NkmobilesDSP. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to NkmobilesDSP, or as soon as practicable thereafter, and in any event before NkmobilesDSP uses or discloses the information for a purpose other than that for which it was originally collected.

NkmobilesDSP buys mobile and CTV/OTT advertising space on behalf of our Clients which are generally mobile/CTV application providers and companies looking to advertise via mobile/CTV applications or OTT content. When you click on a Client ad or application link delivered by NkmobilesDSP, NkmobilesDSP servers receive and store an advertising identifier ("Advertising ID") or device identifier ("Device ID"), either of them is a pseudonymous number that is associated with your mobile or CTV device. NkmobilesDSP cannot use the Advertising/Device ID to identify you personally, but it does enable us to deliver relevant advertising to each mobile or CTV device. In addition to the Advertising/Device ID, we collect information about the kind of mobile/CTV device you use (e.g., iPhone, Samsung, Roku etc.), the operating system for your mobile device (e.g., Android, iOS, Fire OS etc.), IP address, content that you may be watching through video streaming CTV/OTT applications, the applications you download from Clients of NkmobilesDSP, when, how, and how often you use those applications.

We use your device's Advertising/Device ID and other information about Client applications you download to help our Clients understand which ads are most effective at generating downloads of our Client's applications or at achieving other goals defined by Client. We also use your Advertising/Device ID and the information associated with your device Advertising/Device ID over time (e.g., the applications you download, when and how you use those applications, and any publisher-provided demographic data) to enhance our services and to select NkmobilesDSP' Client ads that are most likely to be of interest to you.

NkmobilesDSP may use agents and contractors in order to provide our services to Clients. If such agents and contractors have access to your Advertising/Device ID and/or the information associated with your Advertising/Device ID, they are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for NkmobilesDSP.

NkmobilesDSP will offer individuals the opportunity to choose (opt-out) via AdChoice Opt Out whether their personal information is (a) to be disclosed to a non-agent third party, or (b) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. Individuals with concerns about how their data is being used can contact NkmobilesDSP's Privacy Officer at the address below.

NkmobilesDSP will use personal information only in ways that are compatible with the purposes for which it was collected or subsequently authorized by the individual. NkmobilesDSP will take reasonable steps to ensure that personal information is relevant to its intended use, accurate, complete, and current.

NkmobilesDSP will obtain assurances from its agents that they will safeguard personal information consistently with this Privacy Shield Policy, by means of a contract obligating the agent to provide at least the same level of protection as is required by the relevant Privacy Principles. NkmobilesDSP may be liable for the transfer of personal data to third parties. Where NkmobilesDSP has knowledge that an agent is using or disclosing personal information in a manner contrary to this Privacy Shield Policy, NkmobilesDSP will take reasonable steps to prevent or stop the use or disclosure.

We disclose the information in our systems, including your Advertising/Device ID and/or the information associated with your Advertising/Device ID over time for the following purposes:

• To Clients of NkmobilesDSP when you click on their ad and/or download their application;

• In response to legal process (for example, a court order, search warrant or subpoena);

• When we, in our sole discretion, believe it is necessary or appropriate, in connection with a sale or transfer of some or all of our assets, or when we, in good faith, believe that the law requires us to do so.

• In other circumstances when necessary either to protect the rights or property of NkmobilesDSP, Clients of NkmobilesDSP, and third parties.

• We may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If NkmobilesDSP is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your personally identifiable information, as well as any choices you may have regarding your information.

NkmobilesDSP provides individuals the right to access personal information that it holds about them. In addition, NkmobilesDSP will take reasonable steps to permit individuals to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete. In most cases, personal information can be accessed and modified by the individual by logging into their account and self-managing their personal information. In an instance where the specific personal information cannot be self-managed the individual should contact the Website administrator for support.

NkmobilesDSP will take reasonable precautions to protect personal information in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction.

NkmobilesDSP will conduct compliance audits of its relevant privacy practices to verify adherence to this Privacy Shield Policy. Any employee that NkmobilesDSP determines is in violation of this Privacy Shield Policy will be subject to disciplinary action up to and including termination of employment.

Adherence by NkmobilesDSP to these privacy principles may be limited (a) to the extent required to respond to a legal or ethical obligation; (b) to the extent necessary to meet national security, public interest or law enforcement obligations; and (c) to the extent expressly permitted by an applicable law, rule or regulation.

NkmobilesDSP recognizes the importance of maintaining the privacy of information collected online and has created a Privacy Policy governing the treatment of personal information collected through nkmobiles.com (the "Website") that NkmobilesDSP operates. With respect to personal information that is transferred from the EEA or Switzerland to the U.S., the Privacy Policy shall subordinate to this Privacy Shield Policy. However, the Privacy Policy also reflects additional legal requirements and evolving standards with respect to Internet privacy. NkmobilesDSP's Privacy Policy can be found at http://nkmobiles.com/index.php?privacy-policy/.

Questions or comments regarding this Privacy Shield Policy should be submitted to info@nkmobiles.com info@nkmobiles.com

This Privacy Shield Policy may be amended from time to time, consistent with the requirements of the EU-US Privacy Shield Framework and Swiss-US Privacy Shield Principles.