Being the most popular format, banners are static images displayed at the screen's top or bottom in the form of a bar, column, or box. However, in-app banners take up the whole screen, and the user needs to make an action to close it. They usually contain texts and images about the products or services promoted. Banner advertising has become so widely adopted thanks to its cost-effectiveness, simplicity, and effortless launch.
- Low cost of launch
- Widely supported
- Different banner ad sizes available
- Offer high returns
- Work with available creatives
- Perfect fit for CPC campaigns.